Telling your story in your marketplace is really important for finding and engaging with your customers. The ideas in this article apply just as much to telling a story internally about your business transformation. A compelling story will get people excited and motivated about the changes you bring to your company. Read this article and think about how you could use the ideas to market inside your own company to promote your initiatives:
Storytelling in Business: Lessons for Brands of All Sizes
This article from Knowledge Path reminds us that we have to look inside our own company to find opportunities for improvement. Instead of just maintaining the status quo, we should have processes in place for continuous improvement.
Business Transformation: Questioning the Status Quo for Positive Change
Another little gem from IT Pro Portal summarizes a recent survey of IT frontline workers around the world conducted by BPI Network. It points out the problems with business transformations and offers some tips for a successful process. The article includes a link to the original paper.
What’s Holding up the Transformation?
An article at Enterprise Irregulars summarizes a variety of research done by other companies that paints a pretty dismal picture of what business leaders think of the CIO and IT. It clearly shows that CIOs (in general) have done a poor job building trusting relationships with their business counterparts and a poor job delivering business value. Food for thought:
What do Business People Think of their CIO?
My own offering this week concerns what makes a great leader of an empowered organization.
Finally, some papers you can review in your “spare time”. Cisco and IMD released the “Digital Vortex” report earlier this year, investigating “How Digital Disruption Is Redefining Industries”. If you have not looked through it yet, pick up a copy here:
After reading that, you might peruse the other 3 related documents they released in November:
Disruptor and Disrupted Strategy in the Digital Vortex
Competing in the Digital Vortex: Value Vampires and Value Vacancies
New Paths to Customer Value: Disruptive Business Models in the Digital Vortex